YAV — a new model of exhibition space

Ru/En

in which the boundary between the physical and digital world is erased, allowing contemporary art to exist beyond gallery walls.

Contemporary culture is experiencing a period of fundamental rethinking of the nature of reality. Digital technologies have ceased to be merely a tool of representation — they form new ontological categories in which the virtual acquires its own materiality.

The architecture of virtual space is created in such a way that each work of art gains the opportunity to unfold without the limitations imposed by the physical parameters of traditional exhibition halls. The viewer gains the ability to examine details and create their own trajectory of interaction with artistic expression.

An immersive experience that allows the viewer not just to observe, but to actively explore artistic objects in their digital embodiment

With the development of the project, the space can be scaled by adding new rooms. Each new room evokes curiosity and anticipation in the viewer: what will be next?

Stage
One

(Modeling virtual exhibition space)

The architecture of virtual space is built on the principle of a narrative route. The journey begins with a symbolic descent down the stairs — a transition from everyday reality into the space of artistic expression.

The entrance area greets the visitor with attributes of a traditional gallery — a reception desk and a book corner. These elements create a new experience of digital interaction.

Artifacts.
How soon will we stop distinguishing material from digital?

The goal is not to oppose digital and physical, but to create their symbiosis. Art is no longer tied to matter — it lives in new forms and technologies, uniting past, present and future.

Chair "Contemplare MK-I"

Full-grain Italian leather, "dark cognac" shade, chrome steel frame, seat height 420 mm, backrest angle 105°.

Exhibition System "Grid Spense"

Galvanized steel, 50×50 mm mesh, 4 mm rod diameter, stainless steel DIN 763 chain, height adjustment.

Emergency Indicator "Exit Luminaire"

SMD 2835 LED matrix, color temperature 5500K, color rendering index Ra>90, protection degree IP65, autonomous operation time 180 minutes.

Bookshelf "Biblioteca Levitans"

Anodized aluminum 6061-T6, profile thickness 3 mm, length 1200 mm, hidden mounting system, load up to 15 kg/m.

Ventilation Grille "Pneuma Grid"

AD31 aluminum alloy, 45° angled blades, section size 400×200 mm, powder coating RAL 9022.

Ceiling Lighting System "Ellise"

Color temperature 4000K, CRI>95, luminous flux 3600 lm, DALI dimming, lifespan 50,000 hours, size 800×400×120 mm.

Ceiling Lighting System "Ellise 2"

Color temperature 2000K, luminous flux 2400 lm, DALI dimming, lifespan 10,000 hours.

Outlets "Blanc"

CEE 7/4, rated voltage 230V, current 16A, impact-resistant ABS plastic housing, protection degree IP44, color RAL 7035.

Floor Covering "Concrete Matrix"

Procedural texture, concrete, reflection coefficient 0.3, seamless installation.

We model new realities, opening new forms of perception and interaction with art to the viewer.

How does working with artists happen? How do physical works turn into virtual ones?

Usually we start by photographing objects, then they are converted into 3D models. But it's important that we are not limited only to physical media. Purely digital art objects can also appear in YAV — this emphasizes the main idea of the project: art can exist in any form, physical or virtual. Artists are, of course, involved in the process — we discuss how best to convey the character of their work in a digital environment.

What awaits the project next?

We see YAV as a space that can constantly change and update. Halls will be regularly filled with new works, each exhibition can be dedicated to its own theme. At the same time, the platform is scalable: we can adapt the space for different event formats, from exhibitions to performances. That is, this is not a single experiment, but a living structure that will grow together with the demands of artists and viewers.

Project Director:
Varvara Krasavina

Curator:
Alexander Volkov

Visualization:
Andrey Talalaev
Anastasia Prokopyeva

Development:
Andrey Odintsov

Are you interested in the project?

Artists can contact the project team to participate in future exhibitions — both in group expositions and with the allocation of separate space for a personal project.

For galleries and cultural institutions: we create virtual exhibition spaces — from concept to implementation, including 3D modeling of halls, adaptation to corporate identity and technical integration. Contact us to discuss the possibilities of implementing your project.

Discuss details >>>

Stage
Two

(Attracting artists)

The development program provides for working with artists of various generations and aesthetic platforms — from masters whose practice was formed in the analog era, to representatives of digital art who originally think in terms of virtual reality. Such a diversity of approaches creates a unique opportunity for comparative analysis of how different artistic methodologies adapt to the conditions of digital space.

Special attention is paid to artists whose practice explores the boundaries between material and virtual — those for whom the question of the nature of reality is not an abstract philosophical problem, but forms the basis of the creative method. The platform becomes a venue for artistic experiments impossible under the conditions of traditional exhibition institutions.

Exhibition. Accurate Curvature

For the first exhibition, we chose works by Ilya Barabin. The artist works in a unique technique. Ilya gives it the name: "accurate curvature." This author's method combines technically simple lines with graffiti and animation aesthetics. His works metaphorically fit into the concept of the YAV project.